A movement for baristas.
A reliability engine for cafés.
The Challenge
Last-minute no-shows, high turnover, burnout from small teams
Trapped at low wages with no career path. Certificates don't prove skill. Unreliable schedules. No way to build reputation or progress beyond hourly wages.
Our Solution
Culture + Reliability + Fair Pay
We bring people into coffee through culture, then help them grow through real work. Experienced baristas get more opportunities; newcomers get a way in.
How It Works
Culture → Talent
Events, Coffee Parties, and community jams bring in new baristas and grow the next generation of talents.
Proof-of-Work → Reliability
Baristas build credibility through real work. Cafés get vetted talent every time.
Flexible Shifts → Stability
Cafés request baristas only when needed.
Beyond Gig Work
This isn't just another gig platform.
WFM is a career ecosystem where every shift builds toward real opportunities.
Café Owner Program
2,000 hours
From initial funding, to mentorship and café equipment.
Consultant Track
1,000 hours + Featured tier
Train baristas, audit operations, design menus.
Roastery Operations
1,200 hours + Certification
Work with specialty roasters on production and quality control.
How Milestones Work
Every 200 hours worked = checkpoint. Build your reputation, unlock tier promotions, and access career opportunities. Your proof-of-work travels with you.
For Cafés
- Emergency cover
- Dynamic talent pool
- Replacement guarantee
- Fair Wage badge
Committed to PayGap Asia fair wage standards
[Future: Café logos + testimonials]
Coffee Parties — Where Talent Meets Community
Monthly gatherings that fuel the WFM movement. Connect with baristas, cafés, and coffee lovers building the future of coffee work.
Discover Talent
Cafés meet potential hires in a relaxed, authentic setting where skills shine through.
Launch Careers
Aspiring baristas network with pros, learn from the community, and access WFM opportunities.
Build Community
Coffee culture meets the WFM movement. More than events—the heartbeat of our ecosystem.
Ready to Join the Movement?
Baristas. Aspiring Baristas. Home brewers. Coffee lovers. Cafés.
WFM is built for you.